StartSomeGood: The Blog: Crowdfund Some Good! Crowdfunding for Social Impact. -
With 100 projects (and counting) now successfully funded on StartSomeGood, it’s pretty safe to say we know a thing or two about crowdfunding. We are passionate about helping social entrepreneurs and changemakers succeed and because of this we’re excited to share what we’ve learned over the…
Meet the Mind Behind Barack Obama’s Online Persona
You’ve most definitely seen it by now. Michelle Obama, wearing a red-and-white checkered dress, stands with her back to the camera. Her arms are wrapped around her husband, the hints of a smile lingering on the edges of his lips. “Four more years,” reads the text, which was posted on the Obama campaign’s social media accounts around 11:15pm on election night‚ just as it became clear the president had won a second term.
The photo, taken by campaign photographer Scout Tufankjian just a few days into the job, pretty much won the internet: 816,000 retweets, the most likes ever on Facebook; thousands of reblogs on Tumblr. And yet it wasn’t chosen by the president’s press secretary, or even a senior-level operative, but by 31-year-old Laura Olin, a social media strategist who’d been up since 4am. For the first time since the campaign ended, she talked to Tumblr, in partnership with The Daily Beast, about what it’s like being the voice of the President — where millions of people, and a ravenous press, await your every grammatical error.
So how does it actually work, being the voice of the President? Who makes the decisions about what to post?
All of our decisions were made in-house — in Chicago, mostly — so we weren’t getting direct directives from the White House or anything. But we tried as much as possible to have voices for each account, so depending on the message — because we had all these channels — we had an appropriate place to put it. Obviously some stuff was sufficiently huge so that it went everywhere, but as much as possible we tried to tailor the message for the channel and the audience.
It must be daunting.
It was kind of terrifying, actually. My team ran the Barack Obama Twitter handle, which I think was probably most susceptible to really embarrassing and silly mistakes. We didn’t ever really have one, which I still can’t believe we pulled off.
Actress Marlee Matlin Teaches You Sign Language With New App -
Award-winning deaf actress Marlee Matlin, has partnered with MEDL Mobile for the release of Marlee Signs, an app that teaches users the fundamentals of American Sign language.
Similar app (Hallatlan) is also available in Hungary.
Engaging Board Members in Fundraising -
Raising money is a major challenge for many charities’ boards of directors, according to BoardSource (2010). Fundraising ranks #1 among board areas needing improvement, and has done so for many years in BoardSource’s regular Nonprofit Governance Index.
How ‘Slacktive’ Is Generation Y? -
“Slacktivists might be more effective than they’re given credit for. The report, called the Good Guide, surveyed 900 Americans between the ages of 14 and 34 — “Generation Y” — about their social awareness and activeness.”
(Full report here)
The Obama campaign seems to have a good grasp of the kind of content that works well on Tumblr and leverages this for very high engagement rates,” the report stated. That content, according to the report, includes animated GIFs photos, videos and quotes. — Tumblr’s Analytics Partner Says Obama Followers Far More Engaged Than Romney’s - Forbes (via apsies)
(via Google Launches Digital Thermometer For Nonprofits On YouTube)
Digital: An interesting look at digital audience participation.
Timing is everything. Here is a great one on how timing (and time-appropriate messaging) effects the size of the audience that will hear your message.